Counter Tools is a consulting organization that the coalition partners with to work towards creating a healthier community.
We do this by assessing each tobacco retailer in our area for proper advertisement and ensuring they are carding younger customers.
We look at advertising for tobacco, nicotine, alcohol, and lottery/gambling sales in all 34 retailers. This is to ensure companies are not advertising directly to minors with youth-centered graphics, ads placed near candy, snacks, or soda, ads placed within 3 feet of the ground (kids’ eye level), and much more.
This assessment is done every other year, and findings are recorded in an online database.
Be sure to look for our colorful Counter Tools “We Card” stickers and signature mats at gas stations!
